DOWNRIVER CHIP CO.
Branding, Packaging & Retail Expansion for Downriver Chip Co.
When Downriver Chip Co. came to me, they were a family-owned business with a big dream: to create a brand that honored their Mexican heritage while resonating with their urban audience. They wanted to launch a bold, standout snack brand that could capture the attention of large-scale retailers.
It all started with a one-day intensive — we crafted a vibrant, strategically positioned brand complete with a fresh logo, crave-worthy packaging, and messaging that demanded attention. And the momentum didn’t stop there.
After launch, they landed a spot at Making it in Michigan, a major food industry conference. To help them shine, I designed a sleek, user-friendly website — just in time to impress. It worked: they won a year of shelf space at Westborn Market and sparked conversations with Meijer.
With bigger shelves in sight, we teamed up again — this time to create custom display boxes that helped Downriver Chip Co. pop in-store. The result? Placement in Meijer and a retail footprint that grew to 40+ stores across Michigan in under a year.
Then came Señorita Pita — their second snack line. I brought the same bold energy and cultural storytelling to this playful new product, giving it its own flavor while staying rooted in the Downriver brand.
Brand Storey Guide + The Launcher + More
Results
Recognition at Making it in Michigan: Secured shelf space at Westborn Market and entered talks with Meijer.
Retail Success: Expanded to 40+ retail locations in less than a year.
Standout Branding: A distinctive identity that honored their heritage and captivated their target audience.
Polished Packaging: Vibrant designs that stood out on store shelves.
Elevated Online Presence: A professional website to showcase their products and story.
Enhanced In-Store Presence: A custom display box design for maximum impact in retail environments.
Hard Work Meets Strong Branding
The success of Downriver Chip Co. is a true partnership of effort and strategy. Their dedication to getting their brand out there, combined with a cohesive and professional brand identity, has turned their vision into a reality.
As they put it, “We were just so comfortable working with you.” The smooth, efficient process gave them the tools to achieve their goals and scale their business in record time.
Deliverables
Brand Identity:
Logo suite (primary, secondary, submarks), brand colors, typography, and messaging.
Packaging Design:
Production-ready packaging for four tortilla chip flavors, marketing mockups, and a custom display box for in-store promotions.
Website Development:
Fully designed Wix website with mobile optimization for a seamless user experience.
Ready to Build Your Brand’s Success Story?
Your brand could be next! Let’s work together to create a bold brand that sets you apart in the sea of sameness.